Big picture marketing for big revenue impact

Gain the strategic marketing leadership you need to grow your manufacturing, software or professional services business now.

Explore Marketing Services

Solve Your Big Marketing Challenges Now

The Inefficiency of Serving a Diverse, Wide-Ranging Customer Base

Through an analysis of your core competencies, markets, strategic vision and other factors, you can expect the right go-to market strategy to verticalize your business with Towers Fractional Marketing.

Overcome the inefficiency of serving a wide-ranging customer base with Towers Fractional Marketing
Learn More

High Volume of Lost Sales Deals

Diagnose - and resolve through strategic marketing collaboration - incomplete competitive intelligence, sales processes, sales enablement trainings and tools, Ideal Customer Profiles (ICPs) and other factors that are contributing to a high volume of lost sales opportunities, quarter after quarter.

Ramp up deal win rates and velocity with Towers Fractional Marketing
Learn More

The Risks of Heavy Customer Concentration

Get help with diversifying your customer base while maintaining or increasing your existing market segments.

Reduce your risk of heavy customer concentration with Towers Fractional Marketing
Learn More

Stagnant or Low Sales Volumes or Margins

Seize opportunities to boost brand equity or tailor marketing plans to match the margins and growth phases of each product line.

The potential for upselling and launching new products and services can also bolster value to increase sales, margins, customer loyalty and retention. Towers Fractional Marketing can help make it happen.

Seize opportunities to minimize stagnant sales with Towers Fractional Marketing
Learn More

Increased Customer Attrition

Synchronize the customer experience (CX), including the buyer journey and related assets, loss analysis and customer success processes, by ICP to minimize attrition and improve customer retention across product lines.

Increase customer retention with Towers Fractional Marketing
Learn More

Solve Your Big Marketing Challenges Now

The Risks of Heavy Customer Concentration

Get help with diversifying your customer base while maintaining or increasing your existing market segments.

Reduce your risk of heavy customer concentration with Towers Fractional Marketing
Learn More

The Inefficiency of Serving a Broad, Wide-Ranging Customer Base

Through an analysis of your core competencies, markets, strategic vision and other factors, you can expect the right go-to market strategy to verticalize your business with Towers Fractional Marketing.

Overcome the inefficiency of serving a wide-ranging customer base with Towers Fractional Marketing
Learn More

Stagnant or Low Sales Volumes or Margins

Seize opportunities to boost brand equity or tailor marketing plans to match the margins and growth phases of each product line.

The potential for upselling and launching new products and services can also bolster value to increase sales, margins, customer loyalty and retention. Towers Fractional Marketing can help make it happen.

Seize opportunities to minimize stagnant sales with Towers Fractional Marketing
Learn More

High Volume of Lost Sales Deals

Diagnose - and resolve through strategic marketing collaboration - incomplete or lacking competitive intelligence, sales processes, sales enablement trainings and tools, Ideal Customer Profiles (ICPs) and other factors that are contributing to a high volume of lost sales opportunities, quarter after quarter.

Ramp up deal win rates and velocity with Towers Fractional Marketing
Learn More

Increased Customer Attrition

Synchronize the customer experience (CX), including the buyer journey and related assets, loss analysis and customer success processes, by ICP to minimize attrition and improve customer retention across product lines.

Increase customer retention with Towers Fractional Marketing
Learn More

Why choose Towers B2B Fractional Marketing?

Whether you're bringing on your first marketing talent or augmenting existing teams, the combination of Towers' industry experience and strategic marketing expertise translates into less overhead and faster onboarding to show you real results.

About Towers

Marketing Services That Work. Growth That Evolves.

Towers Fractional Marketing blends deep industry knowledge with proven marketing expertise to drive real, measurable growth.

Learn More
Part-time marketing strategy creation with Towers Fractional Marketing

Marketing Strategy Development

Get clear, data-driven insights into your marketing performance with a comprehensive strategy tailored to your business goals and move forward with confidence and impact.

Fractional Go-to Market Strategy Development by Towers Fractional Marketing
Learn More
Part-time marketing copy management with Towers Fractional Marketing

Marketing Messaging

Effective marketing messaging seamlessly integrates your unique value proposition (UVP) with your audience’s challenges—delivering the right solution, at the right time, through the right channels.

Fractional Marketing Content service by Towers Fractional Marketing
Learn More
Part-time marketing campaign execution management with Towers Fractional Marketing

Marketing Execution Management

Towers Fractional Marketing provides expert execution management to power your marketing engine and produce marketing success at every stage of your business cycle.

Fractional Marketing Campaign Management service by Towers Fractional Marketing
Learn More
Part-time marketing spend management with Towers Fractional Marketing

Marketing Budget Management

Towers Fractional Marketing ensures your budget is optimized for growth, providing expert guidance to manage spending, pivot strategies when necessary and align marketing efforts with revenue goals.

Fractional Marketing Spend Management service by Towers Fractional Marketing
Learn More
Part-time marketing metrics management with Towers Fractional Marketing

Marketing Measurement

Without strategic guidance, valuable data can go unused and opportunities can be missed. With Towers Fractional Marketing, you gain the expertise to turn metrics into actionable strategies, answering critical questions that move your business forward.

Fractional Marketing KPI Management service by Towers Fractional Marketing
Learn More

“Detailed-oriented...with not only a big picture view, but an asset...for her forward thinking.”

Valerie DiCarlo
Principal, SEO Web Consulting