Big picture marketing for big revenue impact
Gain the strategic marketing leadership you need to grow your manufacturing, software or professional services business now.
Solve Your Big Marketing Challenges Now
The Inefficiency of Serving a Diverse, Wide-Ranging Customer Base
Through an analysis of your core competencies, markets, strategic vision and other factors, you can expect the right go-to market strategy to verticalize your business with Towers Fractional Marketing.
High Volume of Lost Sales Deals
Diagnose - and resolve through strategic marketing collaboration - incomplete competitive intelligence, sales processes, sales enablement trainings and tools, Ideal Customer Profiles (ICPs) and other factors that are contributing to a high volume of lost sales opportunities, quarter after quarter.
The Risks of Heavy Customer Concentration
Get help with diversifying your customer base while maintaining or increasing your existing market segments.
Stagnant or Low Sales Volumes or Margins
Seize opportunities to boost brand equity or tailor marketing plans to match the margins and growth phases of each product line.
The potential for upselling and launching new products and services can also bolster value to increase sales, margins, customer loyalty and retention. Towers Fractional Marketing can help make it happen.
Increased Customer Attrition
Synchronize the customer experience (CX), including the buyer journey and related assets, loss analysis and customer success processes, by ICP to minimize attrition and improve customer retention across product lines.
Solve Your Big Marketing Challenges Now
The Risks of Heavy Customer Concentration
Get help with diversifying your customer base while maintaining or increasing your existing market segments.
The Inefficiency of Serving a Broad, Wide-Ranging Customer Base
Through an analysis of your core competencies, markets, strategic vision and other factors, you can expect the right go-to market strategy to verticalize your business with Towers Fractional Marketing.
Stagnant or Low Sales Volumes or Margins
Seize opportunities to boost brand equity or tailor marketing plans to match the margins and growth phases of each product line.
The potential for upselling and launching new products and services can also bolster value to increase sales, margins, customer loyalty and retention. Towers Fractional Marketing can help make it happen.
High Volume of Lost Sales Deals
Diagnose - and resolve through strategic marketing collaboration - incomplete or lacking competitive intelligence, sales processes, sales enablement trainings and tools, Ideal Customer Profiles (ICPs) and other factors that are contributing to a high volume of lost sales opportunities, quarter after quarter.
Increased Customer Attrition
Synchronize the customer experience (CX), including the buyer journey and related assets, loss analysis and customer success processes, by ICP to minimize attrition and improve customer retention across product lines.
Why choose Towers B2B Fractional Marketing?
Whether you're bringing on your first marketing talent or augmenting existing teams, the combination of Towers' industry experience and strategic marketing expertise translates into less overhead and faster onboarding to show you real results.
Marketing Services That Work. Growth That Evolves.
Towers Fractional Marketing blends deep industry knowledge with proven marketing expertise to drive real, measurable growth.
Marketing Strategy Development
Get clear, data-driven insights into your marketing performance with a comprehensive strategy tailored to your business goals and move forward with confidence and impact.
Marketing Messaging
Effective marketing messaging seamlessly integrates your unique value proposition (UVP) with your audience’s challenges—delivering the right solution, at the right time, through the right channels.
Marketing Execution Management
Towers Fractional Marketing provides expert execution management to power your marketing engine and produce marketing success at every stage of your business cycle.
Marketing Budget Management
Towers Fractional Marketing ensures your budget is optimized for growth, providing expert guidance to manage spending, pivot strategies when necessary and align marketing efforts with revenue goals.
Marketing Measurement
Without strategic guidance, valuable data can go unused and opportunities can be missed. With Towers Fractional Marketing, you gain the expertise to turn metrics into actionable strategies, answering critical questions that move your business forward.
“Detailed-oriented...with not only a big picture view, but an asset...for her forward thinking.”
Industries Served
Focus on the strategies that matter most to your business with an experienced industry marketing partner.