The Strategy Index

Blog postings that tackle the strategies, trends and best practices to overcome your biggest marketing challenges.

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Detect weak B2B marketing with Tower Fractional Marketing
Marketing Effectiveness

Detecting and Strengthening Weak B2B Marketing

February 25, 2025
Software SaaS
Marketing Measurement
Scale Marketing for Growth with Towers Fractional Marketing
Growth Marketing

Scaling the Marketing Org for Growth

February 11, 2025
Industrial Manufacturing
Marketing Strategy Development
A thorough vertical marketing strategy incorporates research into your existing customer base and more for increased marketing efficiency and effectiveness.
Market Verticalization

The Truth Behind Market Verticalization

January 28, 2025
Professional Services
Marketing Strategy Development

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