Fractional Marketing For Your Industry

Get the executive marketing expertise that specializes in your industry for a quicker - and more precise - impact on your small-to-medium sized (SMB) business.

Sector-Savvy Strategic Marketing

By partnering with Towers Fractional Marketing, you gain access to over 20 years of industry-specific leadership to help you increase sales, margin growth, market share and brand recognition for your industrial manufacturing, software/SaaS or professional services firm.

Towers Fractional Marketing understands the buyer habits, ecosystem, economic trends and other factors that affect your business to properly allocate more time to key issues for positive results.

Strategic, part-time marketing leadership for your manufacturing, SaaS or professional services business ecosystem

Marketing Services That Work. Growth That Evolves.

Towers Fractional Marketing blends deep industry knowledge with proven marketing expertise to drive real, measurable growth.

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Part-time marketing strategy creation with Towers Fractional Marketing

Marketing Strategy Development

Get clear, data-driven insights into your marketing performance with a comprehensive strategy tailored to your business goals and move forward with confidence and impact.

Fractional Go-to Market Strategy Development by Towers Fractional Marketing
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Part-time marketing copy management with Towers Fractional Marketing

Marketing Messaging

Effective marketing messaging seamlessly integrates your unique value proposition (UVP) with your audience’s challenges—delivering the right solution, at the right time, through the right channels.

Fractional Marketing Content service by Towers Fractional Marketing
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Part-time marketing campaign execution management with Towers Fractional Marketing

Marketing Execution Management

Towers Fractional Marketing provides expert execution management to power your marketing engine and produce marketing success at every stage of your business cycle.

Fractional Marketing Campaign Management service by Towers Fractional Marketing
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Part-time marketing spend management with Towers Fractional Marketing

Marketing Budget Management

Towers Fractional Marketing ensures your budget is optimized for growth, providing expert guidance to manage spending, pivot strategies when necessary and align marketing efforts with revenue goals.

Fractional Marketing Spend Management service by Towers Fractional Marketing
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Part-time marketing metrics management with Towers Fractional Marketing

Marketing Measurement

Without strategic guidance, valuable data can go unused and opportunities can be missed. With Towers Fractional Marketing, you gain the expertise to turn metrics into actionable strategies, answering critical questions that move your business forward.

Fractional Marketing KPI Management service by Towers Fractional Marketing
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“Susan is very perceptive and has a rare ability to 'nail it' when it comes to turning ideas into results.”

Shelly Gordon
Principal, G2 Communications