About Towers Fractional Marketing
The Backstory
For nearly a quarter century, Susan Towers, MBA, has built, led and mentored marketing teams of varying sizes for manufacturing, software and professional services firms serving SMBs - from startup to 100M+ in revenue.
Today she lends her leadership and expertise in product marketing, go-to market (GTM) strategy, martech stack guidance, talent management, digital marketing, SEO/SEM, lead generation, public/media relations, social media and more to help solve your greatest new business, customer retention and marketing efficiency challenges at the speed you need.
Results-driven Marketing
Connecting People, Processes, and Technology to Convey Value
Towers Fractional Marketing achieves this purpose through collaboration, servant leadership, professionalism, creativity and strategic competence that delivers positive results.
People
Towers Fractional Marketing fosters collaboration across teams—sales, product, customer success, operations, service and leadership—ensuring marketing isn’t a silo but a driving force that supports company-wide goals.
Through an outward mindset, the focus remains with understanding stakeholder needs, customer challenges and market dynamics to create strategies that deliver meaningful, measurable impact.
Processes
A holistic approach to business processes ensures that marketing seamlessly integrates across the organization and channel to drive efficiency and scalable growth.
By optimizing processes, aligning strategies with business objectives and leveraging data-driven decision-making, Towers Fractional Marketing transforms marketing from a standalone function into a united business profit center.
Technology
Towers Fractional Marketing audits and helps to refine your martech stack to eliminate redundancies, integrate disconnected systems and streamline workflows.
From CRM and automation platforms to analytics and ABM tools, technology is aligned with business goals to ensure data flows seamlessly, insights inform strategy and automation enhances execution to create a marketing org that’s agile, cost-effective and built to scale.
Recognized Marketing Excellence
The Values That Shape Towers Fractional Marketing
01
Collaboration
Relationships - from customers, internal stakeholders and executive leadership to partners, media and analysts - are the center of success.
03
Results Matter
Aspiring to achieve top performance; to improve capabilities and definitions of success while accomplishing goals.
02
Curiosity
Asking questions, seeking new perspectives, challenging assumptions and prioritizing learning is modus operandi.
The Values That Shape Towers Fractional Marketing
01
Collaboration
Relationships - from customers, internal stakeholders and executive leadership to partners, media and analysts - are the center of success.
02
Curiosity
Asking questions, seeking new perspectives, challenging assumptions, and prioritizing learning is modus operandi.
03
Results Matter
Aspiring to achieve top performance; to improve capabilities and definitions of success while accomplishing goals.