Chart Your Course with Effective Marketing Strategy

Gain clarity into the effectiveness of your marketing efforts with complete marketing strategy development. An engagement with Towers Fractional Marketing can help customize a go-to market strategy for new or updated product or service launches to steer growth and maximize impact.

Unique Business Calls for Unique Strategy

Impactful marketing strategies should be crafted to align with the distinct dynamics of your industry, business, customer and ecosystem. Towers' expertise ensures your goals are strategically mapped to drive measurable success, helping you achieve optimal outcomes with precision and efficiency.

Industry marketing strategy creation for manufacturing, software and professional services by Towers Fractional Marketing
Fractional Marketing Strategy Development by Towers Fractional Marketing

Strategic Foundations, Winning Outcomes

You can expect a comprehensive marketing strategy to cover the following areas and more:

Marketing and Financial Objectives
Markets and Customer Analysis
Positioning
Pricing
Promotion
Competitor Analysis
Marketing Mix
KPIs or OKRs

Fine-tune your existing strategy or develop an entirely new marketing strategy, along with other fractional marketing services, to achieve exacting results.

Marketing Services That Work. Growth That Evolves.

Towers Fractional Marketing blends deep industry knowledge with proven marketing expertise to drive real, measurable growth.

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Part-time marketing copy management with Towers Fractional Marketing

Marketing Messaging

Effective marketing messaging seamlessly integrates your unique value proposition (UVP) with your audience’s challenges—delivering the right solution, at the right time, through the right channels.

Fractional Marketing Content service by Towers Fractional Marketing
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Part-time marketing campaign execution management with Towers Fractional Marketing

Marketing Execution Management

Towers Fractional Marketing provides expert execution management to power your marketing engine and produce marketing success at every stage of your business cycle.

Fractional Marketing Campaign Management service by Towers Fractional Marketing
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Part-time marketing spend management with Towers Fractional Marketing

Marketing Budget Management

Towers Fractional Marketing ensures your budget is optimized for growth, providing expert guidance to manage spending, pivot strategies when necessary and align marketing efforts with revenue goals.

Fractional Marketing Spend Management service by Towers Fractional Marketing
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Part-time marketing metrics management with Towers Fractional Marketing

Marketing Measurement

Without strategic guidance, valuable data can go unused and opportunities can be missed. With Towers Fractional Marketing, you gain the expertise to turn metrics into actionable strategies, answering critical questions that move your business forward.

Fractional Marketing KPI Management service by Towers Fractional Marketing
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“Susan is very perceptive and has a rare ability to 'nail it' when it comes to turning ideas into results.”

Shelly Gordon
Principal, G2 Communications

Related Insights

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