Marketing Leadership for Manufacturers

Drive growth with strategic marketing that enhances sales diversification, strengthens brand awareness and attracts top talent in the industrial sector.

Fuel modern manufacturing demand with Towers Fractional Marketing

Industrial Marketing, Engineered for Growth

Industrial manufacturing has changed drastically over the last two decades. Gartner predicts that 80% of B2B sales interactions will occur in digital channels by 2025 and McKinsey & Company reports that 70% of B2B decision makers are open to making new, fully self-serve or remote purchases. Ensure your B2B marketing is fueling modern demand with Towers Fractional Marketing.

Tackle Your Big Manufacturing Challenges with Strategic Marketing Leadership

The Risk of Dominant Customers

With Towers Fractional Marketing, uncover market potential through customer diversification to mitigate the risk of heavy customer concentration while expanding revenue.

Mitigate manufacturing risk with a customer diversification strategy from Towers Fractional Marketing

Persistent Labor Shortages

Finding and retaining skilled and unskilled talent isn't just a people problem. Through strong collaboration with human resources (HR), operations and other stakeholders, a talent marketing strategy can help reduce labor shortage struggles while supporting new business development and customer retention goals.

Shore up your manufacturing talent marketing strategy with Towers Fractional Marketing

Low Profitability

Strong industrial manufacturing marketing can soften the burden of lower profitability in a big way. Together, we'll review your pricing and brand strategy, analyze your competitors, Unique Selling Points (USP) and more to aid in boosting profit margins for the long term.

Raise your manufacturing profitability with the strategic marketing leadership of Towers Fractional Marketing

Tackle Your Big Manufacturing Challenges with Strategic Marketing Leadership

The Risk of Dominant Customers

With Towers Fractional Marketing, uncover market potential through customer diversification to mitigate the risk of heavy customer concentration while expanding revenue.

Mitigate manufacturing risk with a customer diversification strategy from Towers Fractional Marketing

Low Profitability

Strong industrial manufacturing marketing can soften the burden of lower profitability in a big way. Together, we'll review your pricing and brand strategy, analyze your competitors, Unique Selling Points (USP) and more to aid in boosting profit margins for the long term.

Raise your manufacturing profitability with the strategic marketing leadership of Towers Fractional Marketing

Persistent Labor Shortages

Finding and retaining skilled and unskilled talent isn't just a people problem. Through strong collaboration with human resources (HR), operations and other stakeholders, a talent marketing strategy can help reduce labor shortage struggles while  supporting new business development and customer retention goals.

Shore up your manufacturing talent marketing strategy with Towers Fractional Marketing

Marketing Services That Work. Growth That Evolves.

Towers Fractional Marketing blends deep industry knowledge with proven marketing expertise to drive real, measurable growth.

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Part-time marketing strategy creation with Towers Fractional Marketing

Marketing Strategy Development

Get clear, data-driven insights into your marketing performance with a comprehensive strategy tailored to your business goals and move forward with confidence and impact.

Fractional Go-to Market Strategy Development by Towers Fractional Marketing
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Part-time marketing copy management with Towers Fractional Marketing

Marketing Messaging

Effective marketing messaging seamlessly integrates your unique value proposition (UVP) with your audience’s challenges—delivering the right solution, at the right time, through the right channels.

Fractional Marketing Content service by Towers Fractional Marketing
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Part-time marketing campaign execution management with Towers Fractional Marketing

Marketing Execution Management

Towers Fractional Marketing provides expert execution management to power your marketing engine and produce marketing success at every stage of your business cycle.

Fractional Marketing Campaign Management service by Towers Fractional Marketing
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Part-time marketing spend management with Towers Fractional Marketing

Marketing Budget Management

Towers Fractional Marketing ensures your budget is optimized for growth, providing expert guidance to manage spending, pivot strategies when necessary and align marketing efforts with revenue goals.

Fractional Marketing Spend Management service by Towers Fractional Marketing
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Part-time marketing metrics management with Towers Fractional Marketing

Marketing Measurement

Without strategic guidance, valuable data can go unused and opportunities can be missed. With Towers Fractional Marketing, you gain the expertise to turn metrics into actionable strategies, answering critical questions that move your business forward.

Fractional Marketing KPI Management service by Towers Fractional Marketing
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