Marketing Leadership for Manufacturers
Drive growth with strategic marketing that enhances sales diversification, strengthens brand awareness and attracts top talent in the industrial sector.
Industrial Marketing, Engineered for Growth
Industrial manufacturing has changed drastically over the last two decades. Gartner predicts that 80% of B2B sales interactions will occur in digital channels by 2025 and McKinsey & Company reports that 70% of B2B decision makers are open to making new, fully self-serve or remote purchases. Ensure your B2B marketing is fueling modern demand with Towers Fractional Marketing.
Tackle Your Big Manufacturing Challenges with Strategic Marketing Leadership
The Risk of Dominant Customers
With Towers Fractional Marketing, uncover market potential through customer diversification to mitigate the risk of heavy customer concentration while expanding revenue.
Persistent Labor Shortages
Finding and retaining skilled and unskilled talent isn't just a people problem. Through strong collaboration with human resources (HR), operations and other stakeholders, a talent marketing strategy can help reduce labor shortage struggles while supporting new business development and customer retention goals.
Low Profitability
Strong industrial manufacturing marketing can soften the burden of lower profitability in a big way. Together, we'll review your pricing and brand strategy, analyze your competitors, Unique Selling Points (USP) and more to aid in boosting profit margins for the long term.
Tackle Your Big Manufacturing Challenges with Strategic Marketing Leadership
The Risk of Dominant Customers
With Towers Fractional Marketing, uncover market potential through customer diversification to mitigate the risk of heavy customer concentration while expanding revenue.
Low Profitability
Strong industrial manufacturing marketing can soften the burden of lower profitability in a big way. Together, we'll review your pricing and brand strategy, analyze your competitors, Unique Selling Points (USP) and more to aid in boosting profit margins for the long term.
Persistent Labor Shortages
Finding and retaining skilled and unskilled talent isn't just a people problem. Through strong collaboration with human resources (HR), operations and other stakeholders, a talent marketing strategy can help reduce labor shortage struggles while supporting new business development and customer retention goals.
Marketing Services That Work. Growth That Evolves.
Towers Fractional Marketing blends deep industry knowledge with proven marketing expertise to drive real, measurable growth.
Marketing Strategy Development
Get clear, data-driven insights into your marketing performance with a comprehensive strategy tailored to your business goals and move forward with confidence and impact.
Marketing Messaging
Effective marketing messaging seamlessly integrates your unique value proposition (UVP) with your audience’s challenges—delivering the right solution, at the right time, through the right channels.
Marketing Execution Management
Towers Fractional Marketing provides expert execution management to power your marketing engine and produce marketing success at every stage of your business cycle.
Marketing Budget Management
Towers Fractional Marketing ensures your budget is optimized for growth, providing expert guidance to manage spending, pivot strategies when necessary and align marketing efforts with revenue goals.
Marketing Measurement
Without strategic guidance, valuable data can go unused and opportunities can be missed. With Towers Fractional Marketing, you gain the expertise to turn metrics into actionable strategies, answering critical questions that move your business forward.
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