Get the Marketing Metrics that Matter

Towers Fractional Marketing serves as your guide to overcome vanity metrics, data inaccuracies and tech stack limitations and correlations that mistakenly imply causation to get the marketing metrics and insights that matter - and help make the right decisions for effective change.

Stop Guessing, Start Growing

The measurement of marketing is only the beginning. It's just as necessary to take the time to analyze and leverage data findings to plot the correct course in a timely fashion. With the help of Towers Fractional Marketing, you can start answering the important questions to move your business forward, like:

What makes my company / product(s) / service(s) / channel preferred over the competition?
Who/what are my most profitable customers/industries or segments/product lines? What are my least profitable and why?
What are the drivers behind sales volumes (by product/service, by rep, by partner, by lead source) over a given time frame?
What levers can I pull to meet my revenue targets?
Fractional Marketing Measurement Management with Towers Fractional Marketing
Fractional Marketing Measurement Services by Towers Fractional Marketing

Metrics to Power Momentum

With the proper analytics, you can better understand the impact of critical Key Performance Indicators (KPIs) or Objectives and Key Results (OKRs) such as:

Lead/MQL/SQL/SQO volume trends
Click-through rates
Conversion rates
Churn rate
Win/loss by reason code
Revenue per lead/opportunity (ARR/MRR/ARPU/ARPA)
Traffic source by lead/opportunity
Cost Per Click (CPC)
Asset engagement/utilization/influence
Cost Per Lead (CPL)
Customer Lifetime Value (LTV)
Customer Acquisition Rate (CAC)
Net Promoter Score (NPS) by industry
Average deal size
Market share
Time to close
Deal velocity
Brand awareness
Retention rate
User engagement
Customer satisfaction rate (CSAT)

Results-driven Marketing

62
%
Lead volume YoY
100
%
Sales leads fueled by marketing
6
+
New vertical markets penetrated
10
+
Industry awards and accolades earned

Marketing Services That Work. Growth That Evolves.

Towers Fractional Marketing blends deep industry knowledge with proven marketing expertise to drive real, measurable growth.

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Part-time marketing strategy creation with Towers Fractional Marketing

Marketing Strategy Development

Get clear, data-driven insights into your marketing performance with a comprehensive strategy tailored to your business goals and move forward with confidence and impact.

Fractional Go-to Market Strategy Development by Towers Fractional Marketing
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Part-time marketing copy management with Towers Fractional Marketing

Marketing Messaging

Effective marketing messaging seamlessly integrates your unique value proposition (UVP) with your audience’s challenges—delivering the right solution, at the right time, through the right channels.

Fractional Marketing Content service by Towers Fractional Marketing
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Part-time marketing campaign execution management with Towers Fractional Marketing

Marketing Execution Management

Towers Fractional Marketing provides expert execution management to power your marketing engine and produce marketing success at every stage of your business cycle.

Fractional Marketing Campaign Management service by Towers Fractional Marketing
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Part-time marketing spend management with Towers Fractional Marketing

Marketing Budget Management

Towers Fractional Marketing ensures your budget is optimized for growth, providing expert guidance to manage spending, pivot strategies when necessary and align marketing efforts with revenue goals.

Fractional Marketing Spend Management service by Towers Fractional Marketing
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“Susan’s aptitude towards using web analytics data for making marketing decisions was particularly impressive.”

Sushant Sahani
Chief Product Officer, Fluenccy

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